About
No long paragraphs. The story in milestones, each with the lesson it taught.
TIMELINE
2018
First paid website
A restaurant site for a friend's family. Learned: deadlines are design constraints.
2019
Startup years begin
Frontend at a fintech startup. Learned: performance is a feature users feel.
2021
First SaaS shipped end-to-end
Auth to billing, alone. Learned: scope cutting is the real senior skill.
2022
Went independent
First three clients from referrals. Learned: fixed quotes win trust.
2024
Briefly MVP funds a seed round
Four weeks of work demoed to investors. Learned: demo-hardening is a discipline.
2025
Metrix — 400 paying users
Best build yet. Learned: one great screen beats ten good ones.
CURRENT FOCUS
- SaaS MVPs on fixed quotes
- CMS-backed marketing sites
- Measured AI features
NEXT
- Publish the demo-hardening checklist
- Two open playground experiments per quarter
- Keep the client list small